New Simplicity event, Brompton, London

branca modern interior design chair

The recent event ‘New Simplicity’ based in Brompton, London aimed to bring together famous names and new designers in the furniture world.  Newly named design classics such as the ‘Branca’ chair for Mattiazzi were exhibited alongside new prototypes created using modern 3D printing technologies.  The aim was to show that ‘Even the simplest of things are made using complex processes,’ says curator, Nuno Coelho.

Classic products such as the calculator had been reworked to show that any product, no matter its age can be redesigned to become more functional and user friendly.  The main focus of the event was on simple functionalism in modern interior design and its associated furniture and products.  Many of the designers exhibiting addressed this through the stripping back of ornamentation of everyday products, focusing on product usability and function.  Hopefully these new prototypes and designs are as usable as they claim to be and are the future modern interior design accessories.

Source: http://www.wallpaper.com/interiors/new-simplicity-show-brompton-design-district/4737

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