Category Archives: Hotel Interior Design

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The Edgbaston Boutique Hotel & Cocktail Bar, Birmingham

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Work starts on site for Birmingham’s next iconic boutique hotel and cocktail bar, The Edgbaston

The Heterarchy studio in Birmingham has been appointed to design what is sure to become Birmingham’s next iconic boutique hotel and cocktail bar, The Edgbaston. Part of ‘The Village’, the masterplan by Calthorpe Estates to develop a thriving new leisure hub in the city, this new hotel will see the conversion of a beautiful Grade II Listed building on Highfield Road in Edgbaston. Featuring six luxuriously appointed en-suite rooms, with two cocktail bars to the ground floor and another in the cellar, the hotel is being masterminded by the team behind The Kenilworth, brothers Stuart and Darren Insall. Expect to see a design that’s full of opulence and atmosphere, a contemporary nod to the classic 1920’s cocktail bar hotel.

Ashorne-Hill-Interior-Designers

Ashorne Hill hotel bedroom refurbishment nearing completion

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Work is nearing completion for the refurbishment of 25 hotel bedrooms for the Ashorne Hill Hotel and Conference Centre. Heterarchy were asked to produce an interior design scheme that would ‘refresh’ the rooms but retain many of the existing fixtures and fittings. The design proposed three different colour-ways, each based around the same palette of materials and finishes.
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Working within a very tight budget, by focusing on the quality of materials and finish, we’ve been able to give the rooms a new lease of life that will enable them attract new customers and vastly improve the quality of the experience for the next 5-10 years.
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To discuss how we could help you to breathe new life into your hotel bedrooms please get in touch >

Project update – private members lounge

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We’re delighted with the recently completed private members lounge at the Regency Hotel in South Kensington. It’s been well received by the client, the hotels guests as well as getting some great coverage in the press. Providing an added value facility for the hotels premium clientele, it includes an ‘honesty bar’, discreet technology with concealed power and connectivity for laptops and AV equipment. This new private members lounge is helping the hotel in the ever increasing competitive landscape of London hotel and hospitality venues. The overall feel of the interior is a warm, intimate and contemporary space.

See recent press coverage of this project >

View this project in the gallery >

Project Update – Regency Hotel London

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We’ve just completed the design stage for a new private members lounge for the Regency Hotel in South Kensington, which is the largest independently owned hotel in London. This is part of a larger programme of redevelopment, which will also include the reception, main stairwell, corridors and communal areas.

The private members lounge is for the use of premium clients, to be used throughout the day, from breakfast through to simply relaxing in the evening. It follows hot on the heels of the completion of the new ‘Club’ bedrooms.

The interior design is contemporary, luxurious and intimate, the sole aim being to create a sense of privilege for those clients that will have access to the space. Low level lighting, a combination of fixed and free-standing seating, and smaller ‘snug’ areas to one side combine with a warm palette of velvety greys and solid Walnut to create a cosseting experience.

The project is currently on site, due to be completed in June 2011. Keep an eye out as it will be added to our project gallery in due course.

Hotels for the Chinese, please.

By | Architectural / Interior Design, Hotel Interior Design | No Comments

Chinese travellers are set to become the single largest consumer of hotel accommodation across the world. This possibly unsurprising fact comes to light as the Intercontinental Hotel Group announces its intention to develop a ‘Chinese’ hotel brand, with hotels in China and around the globe.

The Chinese place great importance on the value of brands – according to research some 49% of Chinese think that brand names equate to superior quality product or service, compared with 9% in the UK and 16% in the States. So it’s no surprise, therefore, that ‘the worlds most global hotel company’ is set to capitalise on this emerging situation.

So expect to see a ‘Chinese’ brand, with contemporary Asian inspired interiors and Chinese inspired food on the menu. I suppose it’s the equivalent of the Brits abroad, seeking out Holiday Inns and fried breakfasts. Something tells me the Chinese equivalent will be altogether more sophisticated.

In much the same way that the Shangri-La Hotels provide Asian inspired interiors and service, the Intercontinental approach should provide an experience that is distinctly Chinese. However this pans out, I think the rest of the industry should see this as a wake up call to an important new market segment.

Heterarchy provide interior design services for hotels, bars and restaurants across the UK. More info >